The MS Project
Get lost MS.
Multiple Sclerosis, MS for short, is an obscure illness. It's kind of like a riddle that we're still trying to solve. The MS Project is an instant scratch off ticket dedicated to ending MS. To raise awareness of the game and get eyes on the Illinois Lottery's landing page, we created these OOH pieces and short videos. Each piece has a fact about the disease.
Symptoms of MS can include but aren't limited to: blurred and/or loss of vision, chronic fatigue, dizziness, loss of muscle control, and weakness in limbs.
MS involves the deterioration of myelin sheath, the fatty tissue that surrounds nerves.
MRIs of the optic nerves, brain and spinal cord along with spinal taps can reveal the presence of MS.
Despite ethnicity or sex, symptoms of MS tend to reveal themselves by or around 30 years of age.
Every year MS affects rough the population of Chicago, about 3 million people worldwide.
